Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.
Chicago-viite (17. p.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
MLA-viite (8. p.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
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