Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.
Style de citation Chicago (17e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
Style de citation MLA (8e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
Attention : ces citations peuvent ne pas être correctes à 100%.