Lua APA (7ú heag.)

Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.

Lua i Stíl Chicago (17ú heag.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.

Lua MLA (8ú heag.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.

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