Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.
Chicago (17e ed.) BronvermeldingKeller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
MLA (8e ed.) BronvermeldingKeller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.
Let op: Deze citaties zijn niet altijd 100% accuraat.