Strategic brand management: building, measuring and managing brand equity 4th ed.

Strategic brand management: building, measuring and managing brand equity 4th ed.

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Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Umum
Language:Inggris
Published: Pearson 2013
Subjects:
BRAND MARKETING MANAGEMENT
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Description
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Physical Description:590 p.: bib.; ind.; 26 cm
ISBN:ISBN:978-0-273-77941-4

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