Strategic brand management: building, measuring and managing brand equity 4th ed.

Strategic brand management: building, measuring and managing brand equity 4th ed.

Saved in:
Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Umum
Language:Inggris
Published: Pearson 2013
Subjects:
BRAND MARKETING MANAGEMENT
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id oai:lib.uajy.ac.id:0000056304
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000563042018-08-20 00:00:00.000Strategic brand management: building, measuring and managing brand equity 4th ed.Keller, Kevin LaneBRAND MARKETING MANAGEMENTPearson2013Umum590 p.: bib.; ind.; 26 cm658.827 KEL sISBN:978-0-273-77941-4Inggrishttps://siquest.uajy.ac.id/description/0000056304
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Inggris
topic BRAND MARKETING MANAGEMENT
spellingShingle BRAND MARKETING MANAGEMENT
Keller, Kevin Lane
Strategic brand management: building, measuring and managing brand equity 4th ed.
description
format Umum
author Keller, Kevin Lane
author_facet Keller, Kevin Lane
author_sort Keller, Kevin Lane
title Strategic brand management: building, measuring and managing brand equity 4th ed.
title_short Strategic brand management: building, measuring and managing brand equity 4th ed.
title_full Strategic brand management: building, measuring and managing brand equity 4th ed.
title_fullStr Strategic brand management: building, measuring and managing brand equity 4th ed.
title_full_unstemmed Strategic brand management: building, measuring and managing brand equity 4th ed.
title_sort strategic brand management: building, measuring and managing brand equity 4th ed.
physical 590 p.: bib.; ind.; 26 cm
publisher Pearson
publishDate 2013
callnumber-raw 658.827 KEL s
callnumber-search 658.827 KEL s
isbn ISBN:978-0-273-77941-4
_version_ 1740836509771104256

Similar Items