Strategic brand management: building, measuring and managing brand equity 4th ed.

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Format:	Umum
Sprog:	Inggris
Udgivet:	Pearson 2013
Fag:	BRAND MARKETING MANAGEMENT
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Lignende værker

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
af: Keller, Kevin Lane
Udgivet: (2016)

Strategic brand management: building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Strategic brand management: building, measuring, and managing brand equity
af: Keller, Kevin Lane, et al.
Udgivet: (1998)

Strategic brand management: building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (1998)

Strategic brand management. : building, measuring, and managing brand equity.
af: Keller, Kevin Lane
Udgivet: (1998)

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
af: Kevin Lane Keller
Udgivet: ()

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Strategic brand management. : Building, measuring, and managing brand equity.
Udgivet: (1998)

Strategic Brand Management : Building, Measuring, and Managing, Brand Equity
af: KELLER, Kevin Lane
Udgivet: (1998)

Strategic Brand Management : Building, Measuring, and Managing, Brand Equity
af: KELLER, Kevin Lane
Udgivet: (1998)

Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed.
af: KELLER, Kevin Lane
Udgivet: (2008)

Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed.
af: KELLER, Kevin Lane
Udgivet: (2003)

Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed.
af: KELLER, Kevin Lane
Udgivet: (2003)

Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed.
af: KELLER, Kevin Lane
Udgivet: (2008)

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
af: Kevin Lane Keller
Udgivet: (2008)

Strategic brand management : building, measuring, and managing brand equity , fifth editionh
af: Kevin Lane Keller, et al.
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Strategic brand management 2nd ed.
af: CHERNEV, Alexander
Udgivet: (2017)

Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
af: KAPFERER, Jean Noel
Udgivet: (1992)

Creating & sustaining brand equityAspek manajerial dan akademis dari branding
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Brands and branding
af: Brown, Stephen
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Managing brand equity. : Capitalizing on the value of a brand name.
af: Aaker, David A.
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Brand Management and Strategy Fandy Tjiptono
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The Brand marketing bookcreating managing and extending the value of your brandJoe Marconi
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Branding & Brand Longevity di Indonesia
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Branding and brand longevity di Indonesia
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Building brands & believers
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Building a story brand / Donald Miller
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The brand mindset
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Udgivet: (2000)

Brand journalism
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Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER ,DAVID A
Udgivet: (1991)

Kellogg on brandingEditor: Alice M. Tybout and Tim Calkins
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4-D brandingThomas Gad
af: Gad, Thomas
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Designing brand identity
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Brand registration and usage in selected fmcg markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy
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Positioning, diferensiasi, dan brand
af: Kartajaya, Hermawan
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Positioning, diferensiasi, dan brand
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Marketing management 15th ed.
af: Keller, Kevin Lane, et al.
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Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
af: KAPFERER, Jean-Noel
Udgivet: (1994)

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
af: KAPFERER, Jean-Noel
Udgivet: (1994)

Harvard business review on brand management
Udgivet: (1999)