APA (7th ed.) Citation

Keller, K. L., & KOTLER, P. (2016). Marketing management 15th ed. Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, and Philip KOTLER. Marketing Management 15th Ed. Pearson, 2016.

MLA (8th ed.) Citation

Keller, Kevin Lane, and Philip KOTLER. Marketing Management 15th Ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.