WIND, Y., & HAYS, C. F. (2016). Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind. John Wiley.
Chicago Style (17th ed.) CitationWIND, Yoram, and Catharine Findiesen HAYS. Beyond Advertising Creating Value Through All Customer Touchpoints / Yoram (Jerry) Wind. John Wiley, 2016.
MLA (8th ed.) CitationWIND, Yoram, and Catharine Findiesen HAYS. Beyond Advertising Creating Value Through All Customer Touchpoints / Yoram (Jerry) Wind. John Wiley, 2016.
Warning: These citations may not always be 100% accurate.