Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
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| Main Authors: | , |
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| Format: | Umum |
| Language: | Inggris |
| Published: |
John Wiley
2016
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| Subjects: | |
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| Summary: | |
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| Physical Description: | xxiv, 261 p.; 23 cm |
| ISBN: | ISBN:978-1-119-07422-9 |