Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind

Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind

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Bibliographic Details
Main Authors: WIND, Yoram (Jerry), HAYS, Catharine Findiesen
Format: Umum
Language:Inggris
Published: John Wiley 2016
Subjects:
ADVERTISING
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id oai:lib.uajy.ac.id:0000057336
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000573362019-09-25 00:00:00.000Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) WindWIND, Yoram (Jerry)HAYS, Catharine FindiesenADVERTISINGJohn Wiley2016Umumxxiv, 261 p.; 23 cm659.1 WIN bISBN:978-1-119-07422-9Inggrishttps://siquest.uajy.ac.id/description/0000057336
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Inggris
topic ADVERTISING
spellingShingle ADVERTISING
WIND, Yoram (Jerry)
HAYS, Catharine Findiesen
Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
description
format Umum
author WIND, Yoram (Jerry)
HAYS, Catharine Findiesen
author_facet WIND, Yoram (Jerry)
HAYS, Catharine Findiesen
author_sort WIND, Yoram (Jerry)
title Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
title_short Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
title_full Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
title_fullStr Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
title_full_unstemmed Beyond advertising creating value through all customer touchpoints / Yoram (Jerry) Wind
title_sort beyond advertising creating value through all customer touchpoints / yoram (jerry) wind
physical xxiv, 261 p.; 23 cm
publisher John Wiley
publishDate 2016
callnumber-raw 659.1 WIN b
callnumber-search 659.1 WIN b
isbn ISBN:978-1-119-07422-9
_version_ 1740828661863415808

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