MOTHERSBAUGH, D. L. (2016). Consumer behavior: Building marketing strategy 13th ed. Mc GrawHill.
Chicago Style (17th ed.) CitationMOTHERSBAUGH, David L. Consumer Behavior: Building Marketing Strategy 13th Ed. Mc GrawHill, 2016.
MLA (8th ed.) CitationMOTHERSBAUGH, David L. Consumer Behavior: Building Marketing Strategy 13th Ed. Mc GrawHill, 2016.
Warning: These citations may not always be 100% accurate.