APA (7th ed.) Citation

MOTHERSBAUGH, D. L. (2016). Consumer behavior: Building marketing strategy 13th ed. Mc GrawHill.

Chicago Style (17th ed.) Citation

MOTHERSBAUGH, David L. Consumer Behavior: Building Marketing Strategy 13th Ed. Mc GrawHill, 2016.

MLA (8th ed.) Citation

MOTHERSBAUGH, David L. Consumer Behavior: Building Marketing Strategy 13th Ed. Mc GrawHill, 2016.

Warning: These citations may not always be 100% accurate.