APA (7th ed.) Citation

SCHIFFMAN, L. G., & Joe, W. (2019). Consumer behavior 12th ed. / Leon G. Schiffman. Pearson.

Chicago Style (17th ed.) Citation

SCHIFFMAN, Leon G., and WISENBLIT Joe. Consumer Behavior 12th Ed. / Leon G. Schiffman. Pearson, 2019.

MLA (8th ed.) Citation

SCHIFFMAN, Leon G., and WISENBLIT Joe. Consumer Behavior 12th Ed. / Leon G. Schiffman. Pearson, 2019.

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