Tull, D. S. (1989). Marketing research: Measurement and method A text with cases. MacMillan.
Chicago Style (17th ed.) CitationTull, Donald S. Marketing Research: Measurement and Method A Text with Cases. MacMillan, 1989.
MLA (8th ed.) CitationTull, Donald S. Marketing Research: Measurement and Method A Text with Cases. MacMillan, 1989.
Warning: These citations may not always be 100% accurate.