APA (7th ed.) Citation

Cravens, D. W. (1994). Strategic Marketing 4 ed. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing 4 Ed. Irwin, 1994.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing 4 Ed. Irwin, 1994.

Warning: These citations may not always be 100% accurate.