Kotler, P. (2001). Prinsip-Prinsip Pemasaran Edisi 8 Jilid 2. Erlangga.
Chicago Style (17th ed.) CitationKotler, Philip. Prinsip-Prinsip Pemasaran Edisi 8 Jilid 2. Erlangga, 2001.
MLA (8th ed.) CitationKotler, Philip. Prinsip-Prinsip Pemasaran Edisi 8 Jilid 2. Erlangga, 2001.
Warning: These citations may not always be 100% accurate.