APA (7th ed.) Citation

Bovee, C. L. (1992). Marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bovee, Courtland L. Marketing. McGraw-Hill, 1992.

MLA (8th ed.) Citation

Bovee, Courtland L. Marketing. McGraw-Hill, 1992.

Warning: These citations may not always be 100% accurate.