APA (7th ed.) Citation

McCarthy, E. j. (1990). Basic marketing tenth edition. Richard Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. jorome. Basic Marketing Tenth Edition. Richard Irwin, 1990.

MLA (8th ed.) Citation

McCarthy, E. jorome. Basic Marketing Tenth Edition. Richard Irwin, 1990.

Warning: These citations may not always be 100% accurate.