Kerin, R. A. (1990). Strategic marketing problems: Selected cases and comments. Ginn Press.
Chicago Style (17th ed.) CitationKerin, Roger A. Strategic Marketing Problems: Selected Cases and Comments. Ginn Press, 1990.
MLA (8th ed.) CitationKerin, Roger A. Strategic Marketing Problems: Selected Cases and Comments. Ginn Press, 1990.
Warning: These citations may not always be 100% accurate.