Shimp, T. A. (2003). Advertising,Promotion: Suplemental Aspects of Integrated Marketing Communications sixth edition. Thomson South-Western.
Chicago Style (17th ed.) CitationShimp, Terence A. Advertising,Promotion: Suplemental Aspects of Integrated Marketing Communications Sixth Edition. Thomson South-Western, 2003.
MLA (8th ed.) CitationShimp, Terence A. Advertising,Promotion: Suplemental Aspects of Integrated Marketing Communications Sixth Edition. Thomson South-Western, 2003.
Warning: These citations may not always be 100% accurate.