Arens, W. F. (2004). Contemporary advertising ninth edition. McGraw-Hill.
Chicago Style (17th ed.) CitationArens, William F. Contemporary Advertising Ninth Edition. McGraw-Hill, 2004.
MLA (8th ed.) CitationArens, William F. Contemporary Advertising Ninth Edition. McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.