APA (7th ed.) Citation

Perreault, W. D. (1996). Basic marketing: A global managerial appoach. Richard Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D. Basic Marketing: A Global Managerial Appoach. Richard Irwin, 1996.

MLA (8th ed.) Citation

Perreault, William D. Basic Marketing: A Global Managerial Appoach. Richard Irwin, 1996.

Warning: These citations may not always be 100% accurate.