Perreault, W. D. (1996). Basic marketing: A global managerial appoach. Richard Irwin.
Chicago Style (17th ed.) CitationPerreault, William D. Basic Marketing: A Global Managerial Appoach. Richard Irwin, 1996.
MLA (8th ed.) CitationPerreault, William D. Basic Marketing: A Global Managerial Appoach. Richard Irwin, 1996.
Warning: These citations may not always be 100% accurate.