APA (7th ed.) Citation

Keegan, W. J. (2002). Global marketing management seventh edition. Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management Seventh Edition. Prentice-Hall, 2002.

MLA (8th ed.) Citation

Keegan, Warren J. Global Marketing Management Seventh Edition. Prentice-Hall, 2002.

Warning: These citations may not always be 100% accurate.