APA (7th ed.) Citation

Zeithaml, V. A. (2003). Services marketing: Integrating customer focus across the firm. McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valerie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, 2003.

MLA (8th ed.) Citation

Zeithaml, Valerie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.