Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control eigh edition. Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Eigh Edition. Prentice Hall, 1994.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Eigh Edition. Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.