McCarthy, E. J. (1993). Dasar-dasar pemasaran ed.5. Erlangga.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Dasar-dasar Pemasaran Ed.5. Erlangga, 1993.
MLA (8th ed.) CitationMcCarthy, E. Jerome. Dasar-dasar Pemasaran Ed.5. Erlangga, 1993.
Warning: These citations may not always be 100% accurate.