APA (7th ed.) Citation

Boyd, H. W. (1977). Marketing research text and cases fourth edition. Richard D Irwin Inc.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Research Text and Cases Fourth Edition. Richard D Irwin Inc, 1977.

MLA (8th ed.) Citation

Boyd, Harper W. Marketing Research Text and Cases Fourth Edition. Richard D Irwin Inc, 1977.

Warning: These citations may not always be 100% accurate.