Kotler, P. K. L. K. (2012). Marketing management 14e. Pearson Longman.
Chicago Style (17th ed.) CitationKotler, Philip Kevin Lane Keller. Marketing Management 14e. Pearson Longman, 2012.
MLA (8th ed.) CitationKotler, Philip Kevin Lane Keller. Marketing Management 14e. Pearson Longman, 2012.
Warning: These citations may not always be 100% accurate.