APA (7th ed.) Citation

Bearden, W. O. (2004). Marketing: Principles Perspectives ed.4. Irwin.

Chicago Style (17th ed.) Citation

Bearden, William O. Marketing: Principles Perspectives Ed.4. Irwin, 2004.

MLA (8th ed.) Citation

Bearden, William O. Marketing: Principles Perspectives Ed.4. Irwin, 2004.

Warning: These citations may not always be 100% accurate.