Simamora, B. (2001). ReMarketing For Business Recovery Sebuah Pendekatan riset, Redesain Pemasaran MelaluiCustomer Bonding, Brand Equity, Customer Value, Customer Satisfaction, Competitive Advantage, Power Princing, dan Strategic Marketing Plus 2000. PT Gramedia Pustaka Utama.
Chicago Style (17th ed.) CitationSimamora, Bilson. ReMarketing For Business Recovery Sebuah Pendekatan Riset, Redesain Pemasaran MelaluiCustomer Bonding, Brand Equity, Customer Value, Customer Satisfaction, Competitive Advantage, Power Princing, Dan Strategic Marketing Plus 2000. PT Gramedia Pustaka Utama, 2001.
MLA (8th ed.) CitationSimamora, Bilson. ReMarketing For Business Recovery Sebuah Pendekatan Riset, Redesain Pemasaran MelaluiCustomer Bonding, Brand Equity, Customer Value, Customer Satisfaction, Competitive Advantage, Power Princing, Dan Strategic Marketing Plus 2000. PT Gramedia Pustaka Utama, 2001.