APA (7th ed.) Citation

Perreault, W. D. E. J. M. (2002). Basic Marketing: A global-managerial approach edisi 14. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach Edisi 14. McGraw-Hill, 2002.

MLA (8th ed.) Citation

Perreault, William D. E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach Edisi 14. McGraw-Hill, 2002.