Assael, H. (1995). Consumer behavior and marketing action fifth edition TORI. South Western.
Chicago Style (17th ed.) CitationAssael, Henry. Consumer Behavior and Marketing Action Fifth Edition TORI. South Western, 1995.
MLA (8th ed.) CitationAssael, Henry. Consumer Behavior and Marketing Action Fifth Edition TORI. South Western, 1995.
Warning: These citations may not always be 100% accurate.