APA (7th ed.) Citation

Pride, W. M. (1989). Marketing concepts and strategies. Houghton Mifflin Comp.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Comp, 1989.

MLA (8th ed.) Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Comp, 1989.

Warning: These citations may not always be 100% accurate.