Kasali, R. (1998). Membidik pasar indonesia: Segmentasi targeting positioning. Gramedia Pustaka Utama.
Chicago Style (17th ed.) CitationKasali, Rhenald. Membidik Pasar Indonesia: Segmentasi Targeting Positioning. Gramedia Pustaka Utama, 1998.
MLA (8th ed.) CitationKasali, Rhenald. Membidik Pasar Indonesia: Segmentasi Targeting Positioning. Gramedia Pustaka Utama, 1998.
Warning: These citations may not always be 100% accurate.