APA (7th ed.) Citation

McCarthy, E. J. (1988). Basic marketing: A managerial approach ninth edition. Richard Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach Ninth Edition. Richard Irwin, 1988.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach Ninth Edition. Richard Irwin, 1988.

Warning: These citations may not always be 100% accurate.