Kotler, P. (1976). Marketing management: Analysis, Planning, Implementation, and control third edition. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Third Edition. Prentice-Hall, 1976.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Third Edition. Prentice-Hall, 1976.
Warning: These citations may not always be 100% accurate.