APA (7th ed.) Citation

Cravens, D. W. (1990). Strategic marketing management: Cases and applications. Illinois, Richard D. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing Management: Cases and Applications. Illinois, Richard D. Irwin, 1990.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing Management: Cases and Applications. Illinois, Richard D. Irwin, 1990.

Warning: These citations may not always be 100% accurate.