APA (7th ed.) Citation

Boyd, H. W. (1992). Marketing Management: A Strategic Approach/Harper W. Boyd, Orville C. Walker. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Management: A Strategic Approach/Harper W. Boyd, Orville C. Walker. Richard D. Irwin, 1992.

MLA (8th ed.) Citation

Boyd, Harper W. Marketing Management: A Strategic Approach/Harper W. Boyd, Orville C. Walker. Richard D. Irwin, 1992.

Warning: These citations may not always be 100% accurate.