Kotler, P. (1982). Principles of marketing. Prentice Hall of India.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing. Prentice Hall of India, 1982.
MLA (8th ed.) CitationKotler, Philip. Principles of Marketing. Prentice Hall of India, 1982.
Warning: These citations may not always be 100% accurate.