APA (7th ed.) Citation

McCanthy, E. (1990). Basic marketing A managerial approach. Richard Irwin.

Chicago Style (17th ed.) Citation

McCanthy, E.Jerome. Basic Marketing A Managerial Approach. Richard Irwin, 1990.

MLA (8th ed.) Citation

McCanthy, E.Jerome. Basic Marketing A Managerial Approach. Richard Irwin, 1990.

Warning: These citations may not always be 100% accurate.