McCarthy, E. J. (1988). Basic marketing. Richard D. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing. Richard D. Irwin, 1988.
MLA (8th ed.) CitationMcCarthy, E. Jerome. Basic Marketing. Richard D. Irwin, 1988.
Warning: These citations may not always be 100% accurate.