APA (7th ed.) Citation

walker,orvile C. (1999). Marketing strategy: A decision-focused approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

walker,orvile C. Marketing Strategy: A Decision-focused Approach. McGraw-Hill, 1999.

MLA (8th ed.) Citation

walker,orvile C. Marketing Strategy: A Decision-focused Approach. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.