Kotler, P. A. (2008). Prinsip-prinsip Pemasaran jilid 2 edisi 12. Erlangga.
Chicago Style (17th ed.) CitationKotler, Philip Armstrong. Prinsip-prinsip Pemasaran Jilid 2 Edisi 12. Erlangga, 2008.
MLA (8th ed.) CitationKotler, Philip Armstrong. Prinsip-prinsip Pemasaran Jilid 2 Edisi 12. Erlangga, 2008.
Warning: These citations may not always be 100% accurate.