Kotler, P. (1997). Marketing management: Analysis, Planning, Implementation, and control ninth edition. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Ninth Edition. Prentice-Hall, 1997.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control Ninth Edition. Prentice-Hall, 1997.
Warning: These citations may not always be 100% accurate.