APA (7th ed.) Citation

Bovee, C. L. A. (1992). Contemporary advertising ed.2. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Bovee, Courtland L Arens. Contemporary Advertising Ed.2. Richard D. Irwin, 1992.

MLA (8th ed.) Citation

Bovee, Courtland L Arens. Contemporary Advertising Ed.2. Richard D. Irwin, 1992.

Warning: These citations may not always be 100% accurate.