Bearden, W. O. (2007). Marketing: Principles and Perspectives ed.5. McGraw-Hill.
Chicago Style (17th ed.) CitationBearden, William O. Marketing: Principles and Perspectives Ed.5. McGraw-Hill, 2007.
MLA (8th ed.) CitationBearden, William O. Marketing: Principles and Perspectives Ed.5. McGraw-Hill, 2007.
Warning: These citations may not always be 100% accurate.