Kartajaya, H. (2004). Positioning, diferensiasi, dan brand. Gramedia Pustaka Utama.
Chicago Style (17th ed.) CitationKartajaya, Hermawan. Positioning, Diferensiasi, Dan Brand. Gramedia Pustaka Utama, 2004.
MLA (8th ed.) CitationKartajaya, Hermawan. Positioning, Diferensiasi, Dan Brand. Gramedia Pustaka Utama, 2004.
Warning: These citations may not always be 100% accurate.