APA (7th ed.) Citation

Peter, J. P. (1996). Consumer behavior and marketing strategy ed 4. Richard Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul. Consumer Behavior and Marketing Strategy Ed 4. Richard Irwin, 1996.

MLA (8th ed.) Citation

Peter, J. Paul. Consumer Behavior and Marketing Strategy Ed 4. Richard Irwin, 1996.

Warning: These citations may not always be 100% accurate.