APA (7th ed.) Citation

Wilkie, W. L. (1986). Consumer behavior. John Wiley Sons.

Chicago Style (17th ed.) Citation

Wilkie, William L. Consumer Behavior. John Wiley Sons, 1986.

MLA (8th ed.) Citation

Wilkie, William L. Consumer Behavior. John Wiley Sons, 1986.

Warning: These citations may not always be 100% accurate.