APA (7th ed.) Citation

Kotabe,Masaaki Helsen, K. (2001). Global marketing management. John Wiley.

Chicago Style (17th ed.) Citation

Kotabe,Masaaki Helsen, Kristiaan. Global Marketing Management. John Wiley, 2001.

MLA (8th ed.) Citation

Kotabe,Masaaki Helsen, Kristiaan. Global Marketing Management. John Wiley, 2001.

Warning: These citations may not always be 100% accurate.